Tesla

Before Tesla, electric cars were a joke. Not literally, but close. They were golf carts. Milk floats. Slow, ugly things with limited range that nobody wanted to be seen in. Gasoline had won the war a hundred years ago and nobody seriously believed that would change. Then a couple of engineers in Silicon Valley started asking a different question. What if we built an electric car that was actually fast? Martin Eberhard and Marc Tarpenning were not car guys. They were tech guys. They had already sold a software company and had money to burn. In 2003, they started sketching ideas for an electric sports car. Their logic was simple. If you want to change what people think about electric cars, you cannot build something boring. You have to build something they desperately want. They named their comp... More