Force Motors

A family that believed in machines. A German partnership that turned them into a powerhouse. And a SUV that tried to take on the world with Chinese bones. That is where Force Motors begins. The story starts with Navalmal Firodia. A freedom fighter who fought for India's independence, then decided to build something for the new nation. In 1947, he started the Abhay Firodia Group . But his real vision took shape in 1958 . That year, he founded a company called Bajaj Tempo Motors. A joint venture between the Bajaj family and Vidal & Sohn Tempo Werke of Germany . The idea was simple. Build small commercial vehicles that India desperately needed . The first products were three-wheelers called Tempo Hanseat, assembled under license from the Germans . Then came something that would become a household na... More