Mahindra’s new electric SUV, BE 6e, marketed with the tagline “BE SEXY,” has landed itself in an unsexy legal battle with IndiGo Airlines. The car, inspired by aircraft design, apparently flew too close to the airline's branding rights. IndiGo, whose “6E” code has been synonymous with its identity, filed a lawsuit in the Delhi High Court, alleging trademark infringement.

Mahindra’s "BE SEXY" branding clashed with IndiGo’s "6E," causing some unintentional turbulence. And just when you think it couldn’t get more ironic, INGLO—the car’s platform name—adds another laugh-worthy layer to this drama, sounding uncannily close to the airline's name. "Bas 19-20 ka fark hai," as we’d say.

The BE 6e represents Mahindra’s leap forward, signaling that India is no longer content to follow trends but to set them. Its unveiling has drawn global attention, proving that the country is a serious contender in the electric mobility race. However, the funny twist comes as Mahindra’s "sexy" car branding inadvertently collided with IndiGo’s “6E” trademark—a clash no one saw coming but now has everyone watching.

As both giants gear up for the December 9 court hearing, the world waits to see if the BE 6e’s wings will be clipped or if it will continue to soar in the electrified skies of the automotive industry. Whatever the outcome, one thing is certain: Mahindra has made sure the BE 6e—and India—stay in the global limelight.

Intrested in BE 6E? Have a look