The HM Ambassador – a name that resonates with generations of Indians. From political rallies to family road trips, this iconic sedan has etched itself into our collective memory. Now, imagine a revival – not just to stir nostalgia but to ignite pride. It is rumored that Citroen C3X, a crossover sedan can potentially wear the Ambassador badge.

In 2017, the French automotive group PSA (Peugeot) acquired the Ambassador brand and its trademarks from Hindustan Motors for an agreed sum of Rs 80 crores. This strategic move was part of PSA’s plan to enter the Indian market. However, their journey had its share of twists and turns.

PSA's repeated packups from India

Peugeot's First Innings with Premier Automobiles (Joint Venture) In the early days, Peugeot entered India through a joint venture with Premier Automobiles. Unfortunately, this collaboration ended in 2001, and Peugeot withdrew from the Indian market altogether.

Return in 2011 and Abandoned Plans In 2011, Peugeot made a comeback and announced plans to set up a manufacturing plant in Sanand, Gujarat. However, financial troubles at home forced the company to abandon these plans. The proposed Gujarat plant did not materialize.

2017 Chapter

In 2017, the French automaker Peugeot made headlines in India when it was spotted testing the Peugeot 208 facelift on Indian roads. This move fueled speculation about Peugeot’s re-entry into the Indian market. Besides this, the news of acquiring the "Ambassador" badge made some noise back then as well.

Peugoet's 2008 was spied in India in 2021 as well.

Citroën’s Entry into India

After the merger of Fiat Chrysler Automobiles (FCA) and PSA Group, the newly formed entity became Stellantis. Stellantis operates through the Jeep and Citroën brands in India. While Jeep achieved profitability in 2021, Citroën was still working toward profitability.

The erstwhile CK Birla car plant, which previously assembled Mitsubishi models, was repurposed for Citroën.

Rebadging the C3X: Stirring Emotions

Now, let’s talk about the Citroen C3X and how it can potentially be an ace card for Stellantis to forge a strong presence in India.

Imagine this crossover sedan as the next-gen Ambassador. ** Here’s why it could work:**

The emergence of coupe SUVs has significantly impacted the automotive market, blending the best elements of sedans and SUVs into a captivating package. Premium car manufacturers like BMW and Mercedes pioneered the SUV coupe trend. These vehicles are often positioned as premium alternatives to regular SUVs.The Mahindra XUV500 Aero showcased at the 2016 Auto Expo generated significant interest with its distinctive design.

As the automotive market trends accomodates Coupe SUVs as a new segment, keep an eye out for two exciting products:

1. Tata Curvv

2. Mahindra e9

These vehicles represent the evolving tastes of Indian consumers, who now appreciate the allure of coupe-inspired SUVs. As the automotive industry adapts to changing demands, these models exemplify the exciting future of Indian car design.

The Ambassador’s Muscular DNA blends well with this new trend

The Ambassador was no ordinary sedan. It flaunted a body-on-frame construction – a robust chassis that set it apart from monocoque sedans. This architecture was akin to what we find in SUVs and trucks. It provided durability, stability, and a commanding road presence.

Under the Ambassador’s hood seated a powerful 1800 cc ISUZU engine – a beast that roared with authority. This engine wasn’t just for city commutes; it had the grunt to conquer highways and rugged terrains.

Citroen C3X can potentially become Ambassador 2.0

The C3X’s fastback styling and tapered roofline align with the idea of what Ambassador could be today.

However, C3X might require some facial treatments and here is how it can potentially make a comback as Ambassador:

Modern-Retro Styling: The Purest Way Forward

The Land Cruiser’s revival is a delightful nod to the past. It's silhouette harks back to its roots – small, boxy, and capable. Vintage-style round headlamps steal the show. These classic circular lights adorn the classic Land Cruiser trims.

Toyota’s retro styling move isn’t just about aesthetics; it’s about connecting generations.

The fusion of modern-retro styling isn’t merely about aesthetics; it’s a bridge that spans generations, connecting the past, present, and future.

Let’s explore how this design philosophy can resonate with people and how Citroen can leverage it to their advantage:

When a car design pays homage to classic models, it triggers a connection with those who remember the originals. Modern-retro designs appeal to both older enthusiasts and younger buyers. For the older generation, it’s a nod to their youth, a chance to relive the magic. For the younger crowd, it’s a fresh take on something timeless.

The Ambassador DNA runs deep in Indian hearts. Its stately presence, spacious interiors, and iconic grille are etched in our collective memory. Citroen can infuse the C3X with subtle Ambassador cues – perhaps a reinterpretation of the grille or those round headlamps.

Citroen’s parent company already holds the Ambassador brand. It’s a treasure trove of heritage waiting to be tapped!

For Fun: Let's see how AI imagines a citroen Ambassador back to life!