Meet Tata's First Born Electric Vehicle: Tata Avinya

Published On 17/1/2025, 8:32:26 pm Author Gaurav Cyril

The Tata Avinya is Tata Motors' BEV answer to the electric car market. Its design evokes memories of the Tata Aria and Hexa, suggesting that if the Hexa were to transition into an EV, it might resemble the Avinya. This concept is built on Tata's Pure EV GEN 3 Architecture.

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Electric cars are becoming more dominant each day, and Tata Motors' Avinya concept indicates the company's commitment to electric mobility. Previously, Tata retrofitted electric drivetrains into internal combustion engine (ICE) models like the Nexon, Tiago, Curvv, and Punch. This time, Tata has showcased the Avinya, a born-electric vehicle that was among the show-stealers at the Bharat Mobility Show.

The Avinya concept was first unveiled on April 29, 2022.

Tata Motors' delay in showcasing the Avinya after its initial unveiling in April 2022 can be attributed to the evolving maturity of India's electric vehicle (EV) market. In 2022, the market was still in its nascent stages, with limited consumer adoption and infrastructure. By 2024, the landscape had transformed significantly, with EV sales in India crossing 2 million units, marking a 24% growth and an 8% market share, up from 6.8% in 2023.

A notable development during this period was the MG Windsor becoming the best-selling EV in India, reflecting the market's shift towards premium electric vehicles. Both the Windsor and the Avinya cater to the luxury segment, offering high-end features and comfort. However, the Avinya is positioned as a more luxurious option, targeting consumers seeking an electric alternative to premium models like the Toyota Hycross.

The strategic timing of the Avinya's showcase aligns with the market's readiness to embrace advanced EV offerings, ensuring a more favorable reception and potential success upon its eventual launch.

Tata Avinya: Expected Price in India

The Tata Avinya, an upcoming electric vehicle (EV) from Tata Motors, is anticipated to launch in India around March 2026. The expected price range for the Avinya is between ₹30 lakh and ₹60 lakh, depending on the chosen variant.